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Product recommendations in email

Product recommendations can deliver a significant return on the investment when done right. Our partner 4-Tell is an expert in this field, and their experience has shown that introducing personalized product recommendations in emails can provide a substantial increase in clicks and conversions.

Increase visits and conversions

Read about it in the blog post that introduced the integration between MailUp and 4-Tell:

http://blog.mailup.com/2013/10/grow-sales-with-dynamic-product-recommendations-in-your-emails-with-4-tell-and-mailup/

 

Work in progress

This section is currently under construction

What you need

To take advantage of personalized product recommendations in your MailUp-powered emails, you will need:

  • A MailUp account - Sign up for a free trial if you don't have one!
  • A 4-Tell account - Contact 4-Tell and tell them you're a MailUp customer: you will receive 50% off the first month.
  • An ecommerce store that can feed data both into MailUp and the 4-Tell system. If you are running a Magento-powered store, you are all set!

If you have any questions, don't hesitate to contact us.

How it works

Configuring product recommendations in the 4-Tell dashboard

If you need any help, please contact the 4-Tell team. They're happy to help.

In a nutshell:

  • You will configure an HTML widget that displays some product recommendations
  • You will set MailUp as the "target system": 4-Tell will configure the HTML code so that it's all ready for MailUp

Just give the 4-Tell team a call and they'll help you get all set up!

Using the HTML code in MailUp

Once you have the HTML code generated for MailUp by the 4-Tell system, you will simply:

  • Log into your MailUp account
  • Open any email message to edit it
  • Switch to HTML view in the editor
  • Paste the code
  • That's it!

Here is an example of live, personalized product recommendations in a MailUp message built using one of MailUp's fashion templates.

mailup_4tell_product_recommendations

Other notes

We talked about the integration between 4-Tell and MailUp in a blog post in the fall of 2013.

http://blog.mailup.com/2013/10/grow-sales-with-dynamic-product-recommendations-in-your-emails-with-4-tell-and-mailup/

MailUp customers that sign up for the 4-Tell service can get 50% off the first month of service. So testing out whether it can really increase your sales can be very inexpensive!

 

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