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The CSV file must contain a header row that maps the values contained in that column to a corresponding field in the MailUp system. In MailUp there are:

  1. Some special fields that are reserved for e-mail, mobile phone number, and mobile phone number + country code.
  2. Customizable personal data fields. Personal data fields (e.g. first name, last name, etc.) have a numeric ID that goes from 1 to 11 (1 to 40 if the Marketing+ package has been added to your account).

Special Fields


MailUp contains the following special fields, which cannot be modified.

Field NameField ID
E-mail address111
Mobile phone number's country code222
Mobile phone number333
Complete mobile phone number (country code + number)444

Personal Data Fields

This is just an example of personal data fields in MailUp. They are customizable, meaning that field #2 does not have to be the Last Name. In your MailUp admin console, you will find them under Manage > Personal Data Fields.

Field Name

Field ID

E-mail address111 (cannot be altered, see above)
First Name1
Last Name2
Company3
City6
Country8
Gender9
Date of Birth10


Let's say that your CSV file contains these columns:

Field Name

Position in the CSV file

First Name1
Cognome2
Date of Birth3
Gender4
Country6
E-mail address7
City8

The columns in your CSV file need to be mapped to the corresponding fields in MailUp, so you will need to add a header row to the CSV file with the following values:

1,2,10,9,8,111,6

Note that the e-mail address will use the special value "111". The other columns use the ID of the corresponding field in MailUp.

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