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Admin Console

The administration area that MailUp users access to create, send, and track messages.


Statistic reports inform email as Delivered. Delivered means that the message has arrived to the recipient. Delivered = Sent emails minus bounced emails.


A Delivered email only means that the email has arrived to the recipient. It does not specifically refer to arrival in the Inbox or the Spam folders.

Dynamic Content

Dynamic content allows you to send different versions of an email message depending on the recipient. You create a set of conditions based on selected filters (gender, birthday, purchase info, etc) which then determines the type of content sent retrieved from an RSS feed, web url, or html message.


Conditions that can help target specific subscribers. The conditions can be based on:

  • recipient fields (e.g. gender, zip code, etc.)
  • recipient activity (e.g. whether somebody opened a certain message or not)
  • recipient location (based on the IP address used when opening/clicking on a message)
  • recipient device (e.g. whether somebody is ready your e-mail messages with an iPhone or an iPad)


A subset of contacts (typically subscribers) within a List. Contacts can belong to multiple groups (similarly to “Categories” in MS Outlook). A group can be created, moved, copied or deleted at any time. The recipients that it contains will not be affected. When importing recipient data, you can specify one or more groups. Creating a group will only belong to one List and not across multiple lists.


An independent set of messages, settings, statistics, filters, events, groups, subscribers, unsubscribed recipients, etc. You can create multiple Lists in your admin console. Note: "List" in the MailUp console is not to be confused with "Group" which is a subset of a List.


An alphanumeric, unique identifier for each List. Whereas the List code (e.g. List number 5) exists in multiple MailUp accounts, the List GUID uniquely identifies the list, across all MailUp accounts. It can be located under Settings > Edit Lists.


An individual message. Since MailUp is a multi-channel marketing system, a "message" could be an email, text, or social message (social messages can also be called "Posts.")


Status for a recipeint that opted in, received a subscription confirmation request e-mail, but has not yet clicked on that link.