You can adjust the conditions above if you want to create a filter that looks to ensure that this product has not be purchased, or to cover other scenarios.
Date and time format
Profile filters Filters now support hour-based comparisons conditions that allow you to run time-sensitive drip campaigns, such as abandonment cart emails, that need to be sent within hours.
In order to use this type of comparison, the data must be saved to into a recipient field using the ISO date time standard, which looks like this:
|When using an hour-based comparison with a profile filter, make sure that it contains the date and time in the ISO format: YYYY-MM-DDThh:mm:ssTZD|
Common scenarios for hour-based
There are many scenarios in which you may want to use an hour-based comparisonconditions. For example...
- 8 hours after somebody opened a certain message
- 24 hours after somebody successfully received, but did not open a message
- 4 hours after someone clicked on a link
a shopping cart abandonment campaign
A popular scenario in e-commerce is to run an email drip campaign which targets shoppers that have abandoned a shopping cart is a good example of a scenario in which hour-based comparisons can be quite useful.. This example takes full advantage of the hour-based conditions in the profile and activity filters, allowing you to run two or more emails in sequence. Visually, you can setup a shopping cart abandonment campaign like this one:
Studies show that it is a good idea to send the first email within a few hours of the abandoned cart event, and a second message a day or so later. Let's see how this first email could be set up in MailUp.
This filter searches for subscribers who have abandoned their shopping cart 3 hours earlier. You can then use the new filter in Marketing+ >Automation when creating a triggered message that will be sent when the condition is true.
... sending an email that encourages the customer to complete their purchase. As we see below it's the Shopping Cart Abandonment Email #1.
And then you can create Automation that sends an email after 24 hours a recipient has opened the by using an email activity filter you can segment your subscribers who have opened your previous email (Shopping cart Abandonment Email #1).
...that has per condition an activity filter like this:
This enables you to create a triggered email (i.e. a second follow-up email to your first email) that is sent after 24 hours a recipient has opened your first email.
The action of the Automation would be: