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You can adjust the conditions above if you want to create a filter that looks to ensure that this product has not be purchased, or to cover other scenarios.

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Hour-based profile and activity filters

Date and time format

Profile filters Filters now support hour-based comparisons conditions that allow you to run time-sensitive drip campaigns, such as abandonment cart emails, that need to be sent within hours.

In order to use this type of comparison, the data must be saved to into a recipient field using the ISO date time standard, which looks like this:

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Info
titleISO date and time standard
When using an hour-based comparison with a profile filter, make sure that it contains the date and time in the ISO format: YYYY-MM-DDThh:mm:ssTZD

Common scenarios for hour-based

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conditions

There are many scenarios in which you may want to use an hour-based comparisonconditions. For example...

Profile filters:

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  • 8 hours after somebody opened a certain message
  • 24 hours after somebody successfully received, but did not open a message
  • 4 hours after someone clicked on a link
  • Etc.

Building

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a shopping cart abandonment campaign

A popular scenario in e-commerce is to run an email drip campaign which targets shoppers that have abandoned a shopping cart is a good example of a scenario in which hour-based comparisons can be quite useful.. This example takes full advantage of the hour-based conditions in the profile and activity filters, allowing you to run two or more emails in sequence. Visually, you can setup a shopping cart abandonment campaign like this one:

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Studies show that it is a good idea to send the first email within a few hours of the abandoned cart event, and a second message a day or so later. Let's see how this first email could be set up in MailUp.

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This filter searches for subscribers who have abandoned their shopping cart 3 hours earlier. You can then use the new filter in Marketing+ >Automation when creating a triggered message that will be sent when the condition is true.

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... sending an email that encourages the customer to complete their purchase. As we see below it's the Shopping Cart Abandonment Email #1.

And then you can create Automation that sends an email after 24 hours a recipient has opened the by using an email activity filter you can segment your subscribers who have opened your previous email (Shopping cart Abandonment Email #1).

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...that has per condition an activity filter like this:

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This enables you to create a triggered email (i.e. a second follow-up email to your first email) that is sent after 24 hours a recipient has opened your first email. 

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The action of the Automation would be:

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