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Below is a description of terms that are frequently used in our documentation.

Admin Console

The administration area that MailUp users access to create, send, and track messages.


An independent set of messages, settings, statistics, filters, events, groups, subscribers, unsubscribers, etc. You can create multiple Lists in your admin console. Note: "List" in the MailUp console is not to be confused with "Groups" which is a subset of a List.


An individual message. Since MailUp is a multi-channel marketing system, a "message" could be an email, text, or social message (social messages can also be called "Posts.")


A social message. Not to be confused with Email or Text message.


Contacts in your admin console. There are three recipient statuses:  Subscribed, Pending, Unsubscribed. They will only receive messages from you if their status is that of a "Subscribed".


Somebody that subscribed or "opted in" to a List. Note that a company may have two lists ("Monthly Newsletter" and "Weekly Specials") and the same person may subscribe to one list and not the other. Note: a subscriber is a recipient, but a recipient is not necessarily a subscriber (see Recipient definition.)


Somebody that unsubscribed from or "opted out" of a List. Note, a recipient may be a subscriber of multiple lists. Therefore, if he/she opts-out of one list, he/she is not automatically unsubscribed from additional lists.


A person that opted in, received a subscription confirmation request e-mail, but has not yet clicked on that link.


A subset of contacts (typically subscribers) within a List. Contacts can belong to multiple groups (similarly to “Categories” in MS Outlook). A group can be created or deleted at any time. The contacts that it contains will not be affected. When importing contacts, you can specify one or more groups. Creating a group will only belong to one List and not across multiple lists.


Conditions that can help target specific subscribers. The conditions can be based on:

  • recipient fields (e.g. gender, zip code, etc.)
  • recipient activity (e.g. whether somebody opened a certain message or not)
  • recipient location (based on the IP address used when opening/clicking on a message)
  • recipient device (e.g. whether somebody is ready your e-mail messages with an iPhone or an iPad)

Recipient fields

Every recipient in the system has its information saved into up to 40 custom fields. By default only 10 recipient fields are available in a MailUp console. The number grows to 40 with the Marketing+ package.

Triggered messages

Triggered messages are automated messages based on certain applied conditions set up through a filter or multiple filters.

Dynamic Content

Dymanic content allows you to send different versions of an email message depending on the recipient. You create a set of conditions based on selected filters (gender, birthday, purchase info, etc) which then determines the type of content sent retrieved from an RSS feed, web url, or html message.

Profile updates

Profile updates has replaced the previous term "autoprofile" and allows user to create changes, additions or deletions of recipient information:  subscriber preferences, address, email, etc.


An alphanumeric, unique identifier for each List. Whereas the List code (e.g. List number 5) exists in multiple MailUp accounts, the List GUID uniquely identifies the list, across all MailUp accounts. It can be located under Settings > Edit Lists.

Third level domain

Each MailUp Console has a unique Web address: a unique "third-level" domain that identifies the MailUp account on the Internet. For example, "". A custom domain can be pointed to your MailUp's third-level domain, as part of the Private Labeling feature.

Note: the first level of the domain is the domain type (e.g. ".com", ".net", etc.). The second level is the actual name of the domain (e.g. in, "mailup" is the second level). The third-level is typically used to identify what the domain points to (e.g. "www" is used to say that it points to a World Wide Web page, whereas "ftp" typically points to an FTP server). For more details, see the "Domain Name" Wikipedia page at

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