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Adding a New Profile Filter

The process of adding a new Profile filter consists of defining one or more conditions that will be used when the filter is applied.

  • In a Profile filter, set conditions based on Recipient data or Groups
  • You can connect multiple conditions using the Boolean operators AND & OR (e.g. "Age" field must be a number that is more then "35" AND equal to or less than "50")
  • The "Test" drop-down changes depending on the selection made in the "Type" drop-down. Fox example, the tests that can be done when the "Type" is "Text" are clearly different from the ones that are performed when the "Type" is "Date" or "Number".

Learn more about how to set the conditions in a filter.

In the example below, a business that is using MailUp in connection with an ecommerce store is setting up a filter that looks for customers whose latest order amount was a number between 100 and 500. Two conditions were created using the "Decimal" type and connected using the AND operator. This filter is based on the assumption that the a field containing the latest order amount exists in the Recipients Fields.

Dynamically populating recipient fields

You can populate fields in the recipients database by using one of the available ready-to-go integrations (e.g. ecommerce integrations) or by developing your own integration between your application and MailUp using the MailUp API.

Subscription date

Among the fields that you can use to create Profile filters is the subscription date. This field is filled automatically with the date of when the subscriber is added to the List, and can be used for a number of useful filters and triggered messages.

If you are doing a comparison on that date (e.g. a filter that looks at everyone that subscribed 30 days ago) select the Subscription Date field and set the remaining fields as shown in the picture below.



Date format

When filling a date field, you can input date format (month and date) as follows: 05/06/2014 or 5/6/2014 ... the system will accept both.

The year format however must always be in a 4 digits number (e.g. 2014).


When you select Decimals from the Type menu:

  • MailUp expects a number in that field
  • The number should not contain a thousands separator
  • The number can use either the comma or period as a decimal separator

Keep this in mind when you import recipients data via the Import Wizard or the API.

Handling arrays of values

If you save an array of values into a recipient field, you can match an element of the array by combining multiple conditions into your filters.

For example, let's say that in a recipient field called "Product_Purchased" you are saving IDs of recently purchased products (the data has been saved there via a data import, by leveraging an integration with another application, or by executing an API call).

Assume that you want to see if a product whose ID is "101" has been purchased. You would create a filter that contains the following conditions:

  • Product_Purchased equals to "101" OR
  • Product_Purchased starts with "101," OR
  • Product_Purchased contains (like) ",101," OR
  • Product_Purchased ends with ",101"

You can adjust the conditions above if you want to create a filter that looks to ensure that this product has not be purchased, or to cover other scenarios.

Hour-based condition

Filters now have an hour-based condition to more effectively run time-sensitive drip campaigns, such as abandonment cart emails.

This filter search for subscrivers who have abandoned the cart after 3 hours. Based on this filter you can now build an automation that has as a condition the profile filter previously created

And the action is the email

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