MailUp includes many tools that allow you to send automated messages when certain conditions occur.
You can leverage email automation for all sorts of tasks related to your Magento-powered ecommerce store:
Please see: Triggered messages
Since through the MailUp Extension for Magento key data is transferred regularly from your Magento-powered store to your MailUp account, you can leverage that data to send automated, targeted message to your customers.
For example, let's say that you wanted to follow-up after a purchase with an incentive for an existing customer to come back to the store,
You could isolate customers that have purchased over $100 and whose latest order was 30 days ago.
You can then have MailUp check for all recipients for whom these conditions are true (e.g. once a day), and send a specific message to them.
For details on how to set up a triggered message, please see: Add New Triggered Message
You can make your triggered messages even more effective by adding dynamic product recommendations to them.
We partnered with 4-Tell to make this quick and easy for you. The folks at 4-Tell use proprietary technology to extract and analyze data directly from your Magento store, and use it to feed dynamic product recommendations into your MailUp-powered email messages.
Back to an overview of the MailUp Extension for Magento.