The process of adding a new Profile filter consists of defining one or more conditions that will be used when the filter is applied.

Learn more about how to set the conditions in a filter.

In the example below, a business that is using MailUp in connection with an ecommerce store is setting up a filter that looks for customers whose latest order amount was a number between 100 and 500. Two conditions were created using the "Decimal" type and connected using the AND operator. This filter is based on the assumption that a field containing the latest order amount exists in the Recipients Fields.

You can populate fields in the recipients' database by using one of the available ready-to-go integrations (e.g. ecommerce integrations) or by developing your own integration between your application and MailUp using the MailUp API.

Multiple values profile filters

By using the two profile conditions "is one of these" and "is not one of these" you can create a filter containing multiple values separated by a comma, up to 500 characters.

In the example here below,  the filter will pick up all recipients living in New York, San Francisco, Boston or San Diego. 

The "is not one of these" condition does not consider empty or null values, so it will exclude only recipients who have a value assigned to the selected field.


Hour-based profile and activity filters

Date and time format

Filters now support hour-based conditions that allow you to run time-sensitive drip campaigns, such as abandonment cart emails, that need to be sent within hours.

In order to use this type of comparison, the data must be saved into a recipient field using the ISO date time standard, which looks like this:

YYYY-MM-DDThh:mm:ssTZD

... where:

     YYYY = four-digit year
     MM   = two-digit month (01=January, etc.)
     DD   = two-digit day of month (01 through 31)
     hh   = two digits of hour (00 through 23) (am/pm NOT allowed)
     mm   = two digits of minute (00 through 59)
     ss   = two digits of second (00 through 59)
     TZD  = time zone designator (Z or +hh:mm or -hh:mm)

For example: 2015-02-24T19:20:30+01:00).

When using an hour-based comparison with a profile filter, make sure that it contains the date and time in the ISO format: YYYY-MM-DDThh:mm:ssTZD

Common scenarios for hour-based conditions

There are many scenarios in which you may want to use hour-based conditions. For example:

Profile filters:

Activity filters:

A popular scenario in e-commerce is to run an email drip campaign which targets shoppers that have abandoned a shopping cart. Click here to read more

 

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